The part that stuck out to me the most was the pretty happy
people sitting together. Given the fact
that this is a clothing commercial and all of the people wearing the clothing
are very good looking and happy, the company is trying to show that if you buy
the Tommy Hilfiger clothing you will be more happy and good looking. This idea is used very commonly in many
different categories of advertisement. You
will never see someone using the product that is being advertised neither ugly
nor unhappy. By having the models all
good looking and happy it shows that although this will not change your life or
you physical features, it will present you in a way that is more good looking
and happier.
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