Monday, October 31, 2011

Tommy Hilfiger AD


The part that stuck out to me the most was the pretty happy people sitting together.  Given the fact that this is a clothing commercial and all of the people wearing the clothing are very good looking and happy, the company is trying to show that if you buy the Tommy Hilfiger clothing you will be more happy and good looking.  This idea is used very commonly in many different categories of advertisement.  You will never see someone using the product that is being advertised neither ugly nor unhappy.  By having the models all good looking and happy it shows that although this will not change your life or you physical features, it will present you in a way that is more good looking and happier. 

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