How about the text copy at the bottom-what do you make of the use of the phrase "long haul"?
The phrase "long haul" makes me think of smelly truck drivers and the long and endless drives they go on. This makes me believe that this product will work for a long period of time, and in the worst of conditions. It is presented in a way that makes it seem durable and long lasting just like the black truck would be on a long trip. At the same time it is made clear that it is also a feminine product with the addition of the woman in a pink wardrobe.
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