Why is she wearing work gloves (leather) and a hat? Why aren't the gloves pink?
The girls in the ad is wearing work gloves to show that she isn't a "girly girl." She is not afraid to get her hands dirty but can still by a lady by using Soft-N-Dry. She is wearing a hat to add to the fact that she doesn't have to have perfect hair and can get her hands dirty. The gloves aren't pink because if they were the audience would lose the aspect of her not being a girly girl. The pink gloves would cause the company to lose credability on selling the tough girl side of their add.
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