Why a black semi truck?

This article does not give a strong image to go off of to analyze this ad. This ad is about women being strong and feminine. The pink represents the feminine aspect of women. The black semi represents that just because women are strong like the semi, they are not classic and sexy as well. As we discussed with the minivan commercial, black vehicles signify classic and also add a sex appeal if used properly. With the models clothes being skimpy and the ad embracing women the black represents the sexiness that some women desire. The company behinds the ad thinks that women who desire to be feminine, strong, and sexy will buy their product.