Soft N Dri

This is a more delicate question, but how would the ad be different with an Asian model? An African-American model? A man dressed in pink? Changing the model to any one of these three would break the argument that the white letters in the word "Strong" possible had to due with an assumption of racial superiority. The pink letters could stay the same regardless of the race if the model was a female, however if the model was a man with these pink letters the significance to audience changes vastly. These pink letters spelling out beauty along with pink clothes could possibly hint toward a much more effeminate man thus possibly connecting the advertisement and product to the male gay community. This is not 100% certain but it is just a possible assumption one could make if they saw this hypothetical advertisement. There are many stereotypes present about all races, the African American community for example is sometimes seen to be confrontational and aggressive. This coupled with the advertisements use of the word "Strong" may cause the audience to have a much different perspective on the advertisement than if an Asian model was used. I set up this parallel because of the fact that a stereotype affixed to the Asian community is that of passiveness and timidity. In actuality these stereotypes mean absolutely nothing; we as a society are subjected to thousands of different advertisements and ideas in different forms of media which push us to be cognizant of these ignorant generalizations about entire races of people. So to sum this all up, depending on the stereotype attached to the group that the model would be identified as a part of, the stronger or weaker an argument/advertisement can become.