Why a semi-truck?
When I think of a semi truck, I think of this massive scary menace on the highway. Its the kind of thing you try in all your power to avoid driving near. Well in the ad, by having a semi truck, makes the girl in this ad more powerful and stronger. In that, because its deodorant, its probably a way to say: this deodorant is so powerful, sweat would not want to even try to mess with this girl. By the windshield saying "PRINCESS OF THE OPEN ROAD," it is literally saying, she owns the road and controls what happens on it. This is a metaphor for this deodorant is giving her the power to not sweat. She controls it.
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