Why a black semi truck?

This article does not give a strong image to go off of to analyze this ad. This ad is about women being strong and feminine. The pink represents the feminine aspect of women. The black semi represents that just because women are strong like the semi, they are not classic and sexy as well. As we discussed with the minivan commercial, black vehicles signify classic and also add a sex appeal if used properly. With the models clothes being skimpy and the ad embracing women the black represents the sexiness that some women desire. The company behinds the ad thinks that women who desire to be feminine, strong, and sexy will buy their product. 

Tommy Hilfiger

Is it clear which is strong and which is beautiful--the truck or the model?
I think it is pretty clear which is beautiful and which is strong.  The truck is the strong and the model is beautiful.  The model is beautiful because they are  selling there product, so they want them to look beautiful.  And the truck is strong because that is what they are trying to sell, a strong truck.
Alex Clayton

Tommy Hilfiger

Why is she wearing work gloves and a hat? Why aren't the gloves pink?
She is wearing work gloves because they are trying to persuade women who are sportsman to buy their clothes. It says horseriders or outdoorsman wear our things and can look good in them. The reason they aren't pink is because that personality would not wear pink gloves. They want it to look rugged and like a worker.

Tommy Hilfiger Ad

Is this an effective ad? Is it sexist? What makes it effective or sexist? Could it be both? This ad is an effective ad. Since the ad has all different races of people, all different age groups, men, women, and children, shapes and sizes, it makes the ad effective and also non-sexist. It shows that everyone could and should wear Tommy Hilfiger, no matter what might be different from the person next to them. It shows the group having a good time outside enjoying the day, almost as if they are tailgating. The ad is not sexist but definitely effective because it does show all the different character traits of people. It shows children, teenagers, adults, blondes brunettes, curly hair, straight hair, white people, and black people. Mallory Parrish

Soft N Dri

This is a more delicate question, but how would the ad be different with an Asian model? An African-American model? A man dressed in pink? Changing the model to any one of these three would break the argument that the white letters in the word "Strong" possible had to due with an assumption of racial superiority. The pink letters could stay the same regardless of the race if the model was a female, however if the model was a man with these pink letters the significance to audience changes vastly. These pink letters spelling out beauty along with pink clothes could possibly hint toward a much more effeminate man thus possibly connecting the advertisement and product to the male gay community. This is not 100% certain but it is just a possible assumption one could make if they saw this hypothetical advertisement. There are many stereotypes present about all races, the African American community for example is sometimes seen to be confrontational and aggressive. This coupled with the advertisements use of the word "Strong" may cause the audience to have a much different perspective on the advertisement than if an Asian model was used. I set up this parallel because of the fact that a stereotype affixed to the Asian community is that of passiveness and timidity. In actuality these stereotypes mean absolutely nothing; we as a society are subjected to thousands of different advertisements and ideas in different forms of media which push us to be cognizant of these ignorant generalizations about entire races of people. So to sum this all up, depending on the stereotype attached to the group that the model would be identified as a part of, the stronger or weaker an argument/advertisement can become.   

Tommy Hilfiger,

Why  a semi-truck?
When I think of a semi truck, I think of this massive scary menace on the highway. Its the kind of thing you try in all your power to avoid driving near. Well in the ad, by having a semi truck, makes the girl in this ad more powerful and stronger. In that, because its deodorant, its probably a way to say: this deodorant is so powerful, sweat would not want to even try to mess with this girl. By the windshield saying "PRINCESS OF THE OPEN ROAD,"   it is literally saying, she owns the road and controls what happens on it. This is a metaphor for this deodorant is giving her the power to not sweat. She controls it.